Good reasons

From 8 to 10 October 2026, Dresden will once again become Germany’s capital of non-police emergency response for three days – at FLORIAN 2026, the technologies of the future for members of the fire service, ambulance services and civil protection will be showcased, and the latest developments in the field of emergency response and disaster management, as well as the key aspects of cooperation between organisations, will be discussed.

This year, the Florian trade fair turns 25 – a quarter of a century full of innovation, commitment and shared successes! To mark this special anniversary, we cordially invite you to be part of this unique event as an exhibitor at the 25th Florian in Dresden.

Over the years, Florian has established itself as the leading annual trade fair for fire services, civil protection and disaster management. At the 24th FLORIAN, around 400 exhibitors from 16 countries presented their innovations – alongside hundreds of talks in the accompanying specialist programme. Over 30,000 visitors flocked to the exhibition centre in 2025.

Make the most of the trade fair – good reasons to choose FLORIAN:

Germany’s established and popular fire service trade fair of the year

Continuity – 25th anniversary

Innovation platform – latest products and technologies – rapid innovation cycle

A fantastic atmosphere combining a specialist conference and an industry gathering

Exchange of experiences on security policy issues among decision-makers

Exciting opportunities to present your solutions live

inspiring discussions and valuable networking

Download

FLORIAN 2026 Folder-DD-FLORIAN-2026.pdf

Location advantage Dresden

Center of a powerful and future-oriented economic region
Europe's No. 1 microelectronics location
Location as a gateway to the east in the border triangle of Germany, Poland and the Czech Republic
Cultural city of European standing and attractive tourist destination with by far the highest purchasing power in the eastern federal states
approx. 1/3 of the total economic output of the new federal states (excluding Berlin) is currently generated in Saxony
Planned investments by international technology companies and research institutions in the next few years: around 4.5 billion euros
Top positions in numerous renowned economic rankings
Good transport connections (1 airport, 2 ICE train stations, 3 freeways - A4, A13, A17)
Dresden is connected to the whole world via major national and international hubs

Are trade fairs still relevant today?

Many people ask themselves: "Why should I go to a trade fair when I can get a lot of information online?" We think that important knowledge cannot be obtained via electronic media - the feeling of competence and trust in a company and its employees and the communication of experiences and emotions go far beyond a pure product presentation. The Internet is not replacing personal communication. On the contrary, the need to establish and maintain contacts directly and personally is growing again. The topic of trade fairs retains its relevance, and it remains important for everyone involved to look each other in the eye when doing business together.

The Association of the German Trade Fair Industry (AUMA) currently ranks trade fairs as the second most important communication tool, right after the company website. The fact is: a trade fair event is always a reflection of the surrounding economic situation, and the saying still applies: trade fairs don't create markets, they accompany them. And we can be optimistic about this, as the Saxon state capital and the surrounding area have developed into an important economic region. A good atmosphere, lots of communication, important information and exciting innovations - our trade fairs offer all of this. You are cordially invited to attend and be part of the success.